Hip Hop-Flavored Cheez-Its are an Actual Thing

After a Swiss study concluded that aging cheese to hip hop music could enhance its taste and smell, Cheez-It got a light bulb moment and decided to put that fact to the test. The result was Cheez-It x Pandora Aged by Audio – the first-ever sonically-aged snack, aged to iconic hip hop hits using a mixtape curated by Pandora. 

Cheez-Its with as much flavor and funk as some of the biggest jams of all-time? Color me intrigued. The public also had their interest piqued, as the snack sold out quickly on CheezItHQ.com, with resale values on eBay going as high as $150 for a box.

But if you’re not about resale prices, there’s a chance to score one of the final boxes of Cheez-It x Pandora Aged by Audio, signed by executive producer, SiriusXM radio host and Cheez-It lover Sway Calloway. Simply enter for a chance to win at KelloggsFamilyRewards.com throughout the month of July.