Hellmann’s Goes High-End For The Holidays With ‘Mayonnaise Blanc’ Bottle

Photo: Hellman's

It’s almost party time (literally). According to reports, between Thanksgiving and New Years Day, Millennials attend or host an average of 24 events. That’s a lot of host gifts. Hellmann’s has a solution that will make you the talk of the town (or at least the party you’re at).

From the private reserves of Hellmann’s founder Richard Hellmann, Hellmann’s is unveiling Mayonnaise Blanc (0% ABV). The bottle itself is wrapped in a sleek, blue velvet ribbon as a nod to the jar’s signature design. Though it’s not literally mayonnaise wine, the wine bottle-shaped gift secretly holds a jar of Hellmann’s inside.

“Hellmann’s has always been a go-to ingredient in classic holiday dishes, but this year we’re excited to make it the staple gift that takes center stage of your holiday gatherings,” said Jessica Grigoriou, SVP Marketing, Condiments at Unilever North America. “Hellmann’s Mayonnaise Blanc is diving headfirst into mayo culture, boldly embracing both the devoted and the doubtful. Whether you’re spreading, mixing, or just curious, Mayonnaise Blanc is redefining what mayo can bring to the table.”

Folks can visit HERE for a chance to secure a bottle of Mayonnaise Blanc.

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