Heinz And Absolut Debut Tomato Vodka Pasta Sauce Inspired by Gigi Hadid

What happens when you mix vodka and tomatoes? Heaven. Heinz and Absolut know all about that, collaborating on a new tomato vodka pasta sauce for those at-home pasta alla vodka cravings.

Back in 2020, international supermodel Gigi Hadid posted her spicy pasta recipe to TikTok and Instagram, which quickly went viral and inspired those around the world to indulge in her crafty creation.

“With any partnership, we start with the consumer first — what’s in it for them, and why would they care,” commented Brand Creative Director of Absolut, Tad Greenough. “We knew there was incredible demand for penne alla vodka — partly fueled by the social media hype when a celebrity shared the recipe online. We then thought we could bring the best of two worlds together — the best tomatoes and the best vodka. Now that would be something. Pronto, Heinz x Absolut Tomato Vodka Pasta Sauce.”

While celebrity endorsements are nothing new — think WWE legends on Cinnamon Toast Crunch boxes and pop stars on Miller Lite cans — we are seeing more and more inspirations coming from social media platforms like TikTok and Instagram.

The newest Heinz product can be ordered online before its April 12 debut. Gives us plenty of time to find the perfect noodle to pair it with.

More content

CultureProducts
This Boxed Wine Brand Is Winning Over The Hard Seltzer And Tequila Crowd
Nomadica Wines wants to show you that wine isn’t as intimidating as you might think. In fact, if you like hard seltzers or tequila, you…
,
Culture
World’s Largest Mazapán Sets Guinness World Record, Weighing Over 23,000 Pounds
Mazapán, a beloved treat in Mexico and Latin America, is made from ground peanuts and powdered sugar. Known for its dry, crumbly texture and nutty…
,
CultureProducts
Coca-Cola Revives Iconic Mexican Soft Drink Barrilitos For A New Generation
Born and raised in California, I’ll admit I’m spoiled when it comes to great Mexican food, especially after living in San Diego, just a skip…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox