Hardee’s: Appoints SI Swimsuit Model Julie Henderson as Latest Spokesperson

Both CKE backed brands Carl’s Jr. and Hardee’s know how to pick their spokesmodels…that’s for sure. In an effort to keep momentum rolling on their latest Texas Toast Bacon Cheese Thickburger, Hardee’s brand has enlisted the good looks of the “authentic Texan,” Ms. Julie Henderson. The Sports Illustrated swimsuit model shows the audience how to eat a sandwich with the girth and attitude of the one she has between her hands. Job well done Hardee’s, I’m now hungry…and horny.

One of Julie Henderson x Hardee’s ad spots:

Behind the scenes of the same spot:

More content

CultureEating Out
McDonald’s France Launches Three New ‘Hot Ones’ Sauces
McDonald’s and Hot Ones, you really played us. Word is out that McDonald’s in France has dropped three exclusive new Hot Ones sauces—and unfortunately, they’re…
,
CultureProducts
This Boxed Wine Brand Is Winning Over The Hard Seltzer And Tequila Crowd
Nomadica Wines wants to show you that wine isn’t as intimidating as you might think. In fact, if you like hard seltzers or tequila, you…
,
Culture
World’s Largest Mazapán Sets Guinness World Record, Weighing Over 23,000 Pounds
Mazapán, a beloved treat in Mexico and Latin America, is made from ground peanuts and powdered sugar. Known for its dry, crumbly texture and nutty…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox