Guinness Releases New Black Lager

With the football season just starting, what better time for Guinness to release it’s first ever lager in the United States?

The lager was released on September 1, just before the beginning of the football season for beer-fueled football fans to enjoy. Guinness’s first US-released lager is the Dublin-based brewery’s attempt to carve a bigger niche in the US market by offering US consumers a crisper taste they might be more fond of.

[THX Serious Eats]

More content

Products
Capri Sun Just Turned A Childhood Hack Into An Official Product
Capri Sun is putting a sweet spin on a classic summer tradition with its new Capri Sun Straw Pops. Inspired by the brand’s signature yellow…
,
Innovation
Your Fridge May Soon Know Your Food Is Spoiled Before You Do
Humans rely on sight and smell to decide whether food has gone bad, but spoilage often begins long before either sense notices a problem. Researchers…
,
Products
Welch’s Is Challenging Uncrustables With A Bigger PB&J
After 31 years, Welch’s is coming for Uncrustables with its new Real PB&Js. The new line features a peanut butter and jelly sandwich that’s 50%…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox