Guinness Releases New Black Lager

With the football season just starting, what better time for Guinness to release it’s first ever lager in the United States?

The lager was released on September 1, just before the beginning of the football season for beer-fueled football fans to enjoy. Guinness’s first US-released lager is the Dublin-based brewery’s attempt to carve a bigger niche in the US market by offering US consumers a crisper taste they might be more fond of.

[THX Serious Eats]