Grey Goose Debuts Ready-To-Drink Martinis In A Bottle
A martini is usually meant to be stirred, no matter what James Bond says. However, Grey Goose is shaking things up (literally) with the release of its ready-to-serve Grey Goose Classic Martini Cocktail.
Mixed just as its creator, Cellar Master Francois Thibault, crafts his own martini, the ready-to-drink cocktail is crafted with three ingredients: Grey Goose vodka, dry French vermouth, and a dash of orange bitters. With eight to ten servings in each 750ml bottle, it can make any home bartender look like a pro. Simply shake or stir for 30 seconds over ice, pour into a glass, and garnish with an olive or lemon twist.
The martini has experienced a sudden spike in popularity over the last few years, officially replacing the Moscow Mule as the No. 2 most-popular order last December. However, while the number of orders in bars and restaurants continues to skyrocket, home consumption still presents a challenge, as many report that the cocktail is too “intimidating” to make themselves.
“There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to “perfect” themselves,” said Grey Goose Vice President of Marketing Aleco Azqueta.”
The Grey Goose Martini Cocktail can be purchased in 375ml size for $16.99 and 750ml size for $29.99. For a limited time, you can also purchase the Grey Goose Classic Martini Cocktail Kit here, featuring a 375ml Grey Goose Classic Martini Cocktail bottle and two branded martini cocktail glasses, for $27.99.
