Meet Fookie – The Fudge-Covered Cookie Bar The Industry Is HYPED On
When it comes to America’s dessert creations, we’re the best at creating portmanteau or mash-up desserts. You know, items like the cronut, cakepops, and the macaron ice cream sandwich. These items are always unique, interesting, fun, and absolutely delicious.
With that in mind, meet America’s latest dessert mashup that’s ready to take the country by storm – FOOKIES.
Half fudge, half cookie bar. It sounds so simple, and yet so amazing at the exact same time. Honestly, it truly is one of the tastiest creations you’ll put in your mouth, especially if you get from the company that’s poised to make it go wild.
Fookies were debuted in the New Business Showcase of the San Francisco Winter Fancy Foods Show in January, and they were a HUGE hit. Anyone who came across to try one was loving these epic cookie bars, which came in flavors like Snickerdoodle and Chocolate Chip. These weren’t just some haphazard mashup someone slapped together, however, these were high-quality, extremely well done fudge cookie bars, with some of the creamiest fudge and softest, most delicious cookie I’ve ever tried.
The minds behind Fookie are a mom-and-pop team based out of California’s Sacramento County. One half of the team, Lisa Dobson, made cookie and fudge for the office, which both were huge hits, especially after she started mashing the two together. She and her husband Greg then opened up Fookies as a business and it’s been a great run from there, with Fookies being available in stores from Sacramento to Las Vegas. Stretching like that in the first couple of years is a great success for a family business, and getting featured — and loved — at one of the world’s biggest specialty food trade shows is a sign that business is about to take off for the Fookie creators.
Due to the unique duality of Fookies’ simplicity and ingenious pairing of fudge and cookies, these snacks could take off as the next big trend almost immediately. The Dobsons will always be the originators of the Fookie craft (and the owners of the name, since they trademarked it). However, given the success they had at the show and will continue to have in the future, there’s no way that they’ll be the only company making these by the end of the year. These are simplistic enough to replicate and place in dessert counters, coffee shops, and bakeries all over the country — and are so delicious that the world will easily fall in love with them.
However, like Dominique Ansel’s Cronut, the Dobsons’ Fookie will earn a place in the annals of American dessert history — and initiate a massive wave of imitators.
Grab yourself a box early on to get ahead of the Fookie wave that’s coming, and enjoy as Fookies take over the dessert world in 2017. It’s gonna be a tasty ride.
