Fast Food + Technology = The Melt

The Melt debuted on Monday in downtown San Francisco selling something kind of ordinary… grilled cheese sandwiches and soup. With a very limited menu, it seems rather pretentious to be charging $5.95 for jalapeno jack on sourdough. So what’s the hype? Well…the founder of The Melt is John Kaplan of the Flip Video camera, who has taken the use of the QR code to further combine the food service and technology worlds.

Here’s how this new eatery works:

  • Place your orders on your  phone
  • A QR code is created in the store
  • Come in and swipe your code on the “Order Board”
  • Your grilled cheese is placed in a high-tech grill with a built-in microwave, ready in two minutes or less!

This is definitely a novel idea for a trendy SF eatery. With three more on the way in the Bay Area, and plans to go nationwide this could potentially change the future of fast food service. What do you think?

[via mashable.com]

More content

Eating Out
Wingstop Has Two New Ways To Order Lemon Pepper Wings
Wingstop is giving its most popular flavor a couple of new twists for football season, and Lemon Pepper fans now have three ways to get…
,
CultureEating Out
There’s An Underground Market For In-N-Out Delivery, And It Isn’t Cheap
There’s a reason why In-N-Out chooses not to deliver, and to be fair, it’s a pretty good one. Lynsi Snyder-Ellingson, the chain’s owner and president,…
,
Eating Out
Taco Bell Turns Up The Heat With Its Latest Nacho Fries Remix
Taco Bell has once again found a reason to remix its beloved Nacho Fries, and this time, Sriracha is getting in on the action. The…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox