DiGiorno’s Facial Recognition Software Delves Into How Pizza Makes Us Happy

The joyfulness that pizza brings is a feeling ingrained in us since our earliest memories of ever having one. Childhood pizza parties in particular evoke the elation and wonder we all felt whenever we gathered with our best pals and dug into a cheesy slice or three. Fast forward to our grown selves and the equation of pizza and happiness still rings true.

Pizza makes us happy. Duh.

But have you ever wondered what exactly about it has us daydreaming about our next slice with a goofy grin on our faces? Could it be the toppings? Or maybe it’s the gooey, ‘Grammable cheese pull? Maybe it’s the intoxicating aroma of eau de deep dish?

Well, thanks to a recent social experiment conducted by Digiorno Pizza, the levels of joy when pizza is to be had have been identified and pinpointed. The results? Quite surprising to say the least and can be observed through the video above.

To conduct this experiment, DiGiorno enlisted real folks to throw their own pizza party. During three separate parties, the room was set up with more than 40 high-resolution cameras that captured footage of guests throughout the affair. With the help of facial recognition and emotion-tracking software, the footage was then analyzed to identify patterns in emotion.

Yes, with pizza, everybody wins. But who knew there were levels to this kind of happiness?