Domino’s Proudly Says “NO” to Customization of New Artisan Pizzas

It could be an identity crisis lumped into a marketing campaign, but Domino’s new line of Artisan Pizzas are not open to customization, says the company.

We’ve heard similar staunchness rise from local gourmet eateries with a chef-driven menu, but is a fast food giant like Domino’s the right type of company to put their foot down on customization? Domino’s seems to think they are. Their latest sub-headline to their Artisan Pizzas reads:

We spent years perfecting its thinner, hand-stretched crust and topping combinations. One taste, and you’ll understand why when it comes to adding different toppings to our Artisan pizza, we have to say “no.”

The new 13 x 9-inch pizza variety comes in four select topping combos, Tuscan Salami & Roasted Veggie, Italian Sausage & Pepper Trio, Spinach & Feta, and Chicken & Bacon Carbonara. If you’re not a fan of any of those flavor combinations, you better be in the business of picking off certain toppings or simply ordering their normal pizza, because the chain seems pretty serious about exuding a certain level of unwavering quality with their latest product.

Is the new policy a level of pretentiousness that will hurt the brand? Or could it be a truly genius maneuver to preserve quality and give their image a level of gourmet swag their competitors could only dream of? Remember that Domino’s has spent the better part of the past couple years reformulating their recipes, products and overall brand image. They urged customers to send in photos of poorly constructed pizzas delivered to their doorstep — they seemed set on providing higher level of experience and quality to their customers.

This campaign is an extension of that image, but it will take some uphill battling to convince a customization-hopeful audience that they can’t enjoy “thinner, hand-stretched” crust any way they want it. On the other hand, kudos to Domino’s for standing up for something. It worked for this Orange County-based chef, will it work for the world’s second largest pizza chain?

Only time will tell.

More content

Products
Get Ready For A Tangy Surprise With Sour Patch Kids ‘Mischief’ Advent Calendar
Sour Patch Kids is getting into the holiday spirit–in its own way–with its new 24 Days of Mischief Advent Calendar.  This limited-edition calendar offers two…
,
CultureEating Out
McDonald’s France Launches Three New ‘Hot Ones’ Sauces
McDonald’s and Hot Ones, you really played us. Word is out that McDonald’s in France has dropped three exclusive new Hot Ones sauces—and unfortunately, they’re…
,
Products
Is Reese’s Releasing Jars Of Their Peanut Butter Cup Filling?
If you recall our recent story on Reese’s releasing their Deconstructed Peanut Butter Cup Kit—a limited-time offering featuring a massive 9 oz milk chocolate shell…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox