Denny's: $2 $4 $6 $8 Value Menu
What usually hinders restaurants against other typical QSR’s is this recent (or not-so-recent) battle of the value menu. Burger King’s doing it. McDonald’s been doing it. Carl’s Jr. refuses to do it (officially). But starting April 3rd, 2010, Denny’s restaurants nationwide will introduce a new $2 $4 $6 $8 Value Menu. This menu will be available all day, every day, and will mark the first-ever type of variety value menu for the restaurant chain. The 16-item value menu sets out to provide an alternative to fast food establishments by way of a nice variety of everyday affordable menu items.
The rollout of this menu follows a few different successful tests in limited markets across the country (since late December). Denny’s CEO and President, Nelson Marchioli hopes that “The new $2 $4 $6 $8 offering redefines the concept of traditional value menus, moving consumers beyond the idea that fast food is their only affordable option.“
Denny’s $2 $4 $6 $8 Value Menu offers four items at each price point:
$ 2:
- Biscuit & Gravy with Hash Browns or an Egg
- Stack of Pancakes
- Cheese Fries
- Pancake Puppies® Sundae
$ 4:
- Everyday Value Slam®
- All You Can Eat Pancakes
- Three Cheese Melt with
Soup or Garden Salad
- Buffalo Chicken Wraps with Crispy Tortilla Chips
$ 6:
- Southern Omelette with Hash Browns and choice of bread
- Endless Soup & Garden Salad
- Pulled BBQ Chicken Sandwich, Fries
- Classic Burger and Fries
$ 8:
- Grand Slam® Slugger, coffee and juice
- Lemon Pepper Chicken, two sides, dinner bread and drink
- Asian Chicken Salad and drink
- Spicy Cowboy Chopped Steak, two sides, dinner bread and drink
