Cute German McDonald’s Ad Takes Jab at Burger King [VIDEO]

As part of the Cannes Lions Shortlist 2011, the film “Package” is a short that deals a finely constructed blow to McDonald’s biggest rival, Burger King. Sidebar, Burger King’s crown as 2nd place fast food burger option is being encroached upon by Wendy’s.

This short film revolves around a little boy getting his McDonald’s lunch jacked repeatedly by a group of older boys on the playground. That is until one day, he comes up with a clever idea to get the boys off his case.

Enjoy:

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