Coors Light Promotes Puppy Love By Helping To Pay For Dog Adoption Fees

Dogs and beer. Arguments can be made that both are ‘man’s (or human’s) best friend.” However, why choose when you can have both? Just ask Monica Mathis. Motorworks Brewing recently reunited her with her dog, Hazel, via its Citra Cruiser.

Coors Light must agree because instead of being worried about having a special someone to cuddle up with this Valentine’s Day, the Golden, CO brewery is encouraging consumers to spend the day adopting a dog. In return, they will help pay fees for 1,000 dogs adopted between now and February 21.

“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”

Anyone of legal drinking age who resides in an eligible state and adopts a dog between February 4–21, 2020 can have Coors Light help cover their adoption fees. Eligible participants can text “COORS4k9” and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees. Go here for more details.