Coors Gives Back For Wildfire Relief

With the American West having its worst wildfire season in at least 70 years, Coors Banquet increased its annual support to the Wildland Firefighter Foundation with a $300,000 donation and the release of a branded T-shirt to help support the cause.

The donation, which builds on a seven-year relationship with the foundation, will go toward providing assistance to firefighters and their families during a wildfire season that has burned some 7.5 million acres, killed at least 35 people, destroyed hundreds of structures and caused extreme air pollution.

Coors Banquet also has created limited-edition Protect Our West T-shirts, which are available here for $21.99. All proceeds will be included in the brand’s donation.

Since 2013, Coors Banquet has donated $1.5 million to the nonprofit, which provides financial and educational support to injured or fallen wildland firefighters and their families. In the last 20 years, 13 states have recorded the worst wildfires in their history, and the threat of widespread wildfires is on the rise.

“Unfortunately, we’ve seen wildfires become more devastating almost every year, and Coors Banquet will continue to look for ways to amplify our partnership with the Wildland Firefighters Foundation,” says Heidi Gilbertson, marketing manager for the brand. “That’s why this year, we’re increasing our donation and giving consumers a way to show their support, too, with a T-shirt where proceeds go toward this cause.”

More content

Eating Out
Chipotle’s Burrito Vault Is Back—And They’re Giving Away Over $1 Million In Free Burritos
Chipotle is once again putting fans to the test with the return of its Burrito Vault game, and this time, they’re going even bigger. In…
,
Products
Meet The Hemp-Infused Drink Offering A Buzz Without the Hangover
California Sober folks now have a new option in the ready-to-drink cocktail space: Brez Spirit, the “first of its kind” hemp-derived spirit designed to provide…
,
CultureProducts
MrBeast Is Making More Money From Chocolate Than YouTube
MrBeast, aka Jimmy Donaldson, isn’t just the world’s most-subscribed YouTuber—he’s also a wildly successful entrepreneur. Known for his over-the-top stunts, massive cash giveaways, and philanthropic…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox