Coke Invests $3 Billion in Russia for 2014 Olympics

The Coca-Cola Company and its Russian bottling partner Coca-Cola Hellenic announced a new investment program of $3 Billion US Dollars over the next five years. This announcement was made as part of the official opening of of a new Coca-Cola plant in the Rostov region. The opening of the plant was also commemorated by a limited edition Coca-Cola can bearing the 2014 Sochi WInter Games logo. Worldwide, the company is investing close to $30 billion in various infrastructure and distribution projects.

Coca Cola’s beginnings with the Olympics started in 1928 when the company delivered 1,000 cases of soda to United States Athletes.