Coca-Cola Teams Up With OREO For Limited Edition Drink And Cookies
Two American food icons, OREO and Coca-Cola, have decided to become BFFs.
Coca-Cola and OREO have teamed up to create two exclusive and limited-edition products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola Oreo Zero Sugar Limited Edition. Inspired by best friends worldwide, the two brands are sparking celebration with these special releases.
“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, Global Vice President – Brand Strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”
“At Oreo, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” said Eugenia Zalis, Global Head of Marketing and Brand for Oreo, Mondelez International. “The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
Both products feature a captivating design and packaging, adorned with the distinctive embossments and stacked bottles.
The OREO Coca-Cola Sandwich Cookie features a bold red and black color-blocked design with two distinct basecakes: one classic chocolate infused with Coca-Cola syrup, and one red-colored golden cookie embossed with Coca-Cola designs, both filled with smooth white creme. The cookies are paired with the signature Coca-Cola flavor fans love, along with popping candies that add a “fizz” sensation to every bite.
Created in partnership with Spotify, OREO and Coca-Cola will unveil the “Bestie Mode Digital Experience,” a platform and first-of-its-kind musical experience designed for besties to merge music tastes. By scanning a QR code on Coca-Cola and the OREO brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on-platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will then be generated with combined music preferences for besties to enjoy together.
Coca-Cola and OREO are also launching a “Bestie Mode” merchandise line with Forever 21. The collection features a top, socks, tote bag, cosmetics bag, drinkware, and notebooks with prices under $20. The collection will be available mid-September.
The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available beginning in September. A Coca-Cola OREO Zero Sugar Slurpee drink will be also available for a limited time at participating 7-Eleven, Speedway and Stripes stores nationwide starting at the end of the month.
