Coca-Cola Canada Launches White Can To Honor Polar Bears
Who doesn’t love a cool polar bear? They’re white, cute and from what we learned from popular branding techniques, they love to drink ice cold Coca-Cola! With nearly two-thirds of the world’s polar bears living in Canada, this Canadian Coca-Cola effort to turn their traditionally red cans to white in support of the World Wildlife Fund (WWF) is one that makes sense.
Protecting polar bears and dope new white cans? Don’t mind if I do!
The new white cans go hand-in-hand with Coca-Cola’s plan to contribute $2 million to WWF over the next five years, along with the “Arctic Home” campaign which will match consumer donations made until March 15, 2012, up to $1 million USD. Donations can be made via iCoke.ca. Funds will be going toward’s WWF’s polar bear conservation work.
A Coca-Cola and WWF partnership with Academy Award nominated filmmakers MacGillivray Freeman Films, Warner Bros. Pictures and IMAX Corporation to co-produce the film To The Arctic 3D. The film is scheduled to release in 2012 and should incite further action to protect the bears.
