CKE Restaurants: Carl's Jr. & Hardee's to Offer Monster Energy
In what seems like a match made in heaven, CKE Restaurants (parent company of Carl’s Jr. and Hardee’s) has partnered with Monster Beverage Company to become the first nationwide fast food chain to offer the Monster energy drink. Both companies have been known to approach their marketing tactics through action sports and music sponsorships, so it should be easy how they continue to forge their relationship. Eat, and now..drink, on!
