Study Shows 48% Of Americans Have No Idea Where Chocolate Milk Comes From

If you’re one of the 7 percent of Americans who thinks chocolate milk comes from brown cows, I hope you’re sitting down for this one, because there is absolutely zero percent chance that chocolate milk comes from brown cows. Just to make sure, I checked with our resident food scientist Costa Spyrou, and he has assured me that cows do not produce chocolate.

Costa was thoroughly unimpressed with my chocolate milk questions.

The Innovation Center for U.S. Dairy surveyed 1,000 adults on several milk-related questions, and possibly the most devastating was the chocolate milk question.

At least those 7 percent were aware that a cow is somewhat involved in the process, but a whole 48 percent of those same 1,000 respondents said they actually have no idea where chocolate milk comes from, period.

This is our country ladies and gentlemen, and it is totally deflating.

Oh, and in case you’re wondering, I won’t leave you hanging—chocolate milk is, well, milk and freakin’ chocolate mixed together. The chocolate is not injected into a cow, nor does a cow naturally produce the chocolate.

h/t food & wine