Chipotle Plans To Lure You Back By Adding Quinoa To Its Burritos
At its core, Chipotle has always attempted to be a healthier alternative to street Mexican food that typically comes greased up to the nines. As it tries to repair its shaky image, the Mexican-ish grill is going back to its healthy roots by testing out quinoa in New York.
Of all the grains that exist on this earth, none are as trendy as quinoa, and it is somewhat surprising that Chipotle didn’t already have it on the menu from the get-go.
But here we are, and the Chipotle New York test kitchen is giving customers another grain option besides the usual white and brown rice offerings.
According to Business Insider, the red and gold quinoa is mixed with citrus juice, cumin, and chopped cilantro.
If you missed the big news last week, Steve Ells was replaced as Chipotle CEO, and the new guy in charge is Brian Niccol, who used to be the CEO of Taco Bell. No, seriously.
With that said, quinoa seems to be Niccol’s first major order of business, and with the abuse that Chipotle has taken over the last few years, they can only go up from here.
