Customers Bullied Chick-Fil-A Into Bringing Back Its Original BBQ Sauce
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Nowadays, if people are unhappy with something, they tweet about it. Some just do it to vent frustration, while others tweet in hopes of making a change.
Well, Chick-Fil-A felt the wrath of social media when the chain tried to introduce a new Smokehouse Barbecue Sauce in July. The new sauce quickly became the subject of hundreds of angry tweets from fans voicing their dissatisfaction about the sudden discontinuation of Chick-Fil-A’s original barbecue sauce.
While Chick-Fil-A thought their fans would be down for the new version, they were immediately proven wrong. The hashtag #BringBackTheBBQ became viral and captured the attention of self-proclaimed creator of the Original Chicken Sandwich.
Chick-Fil-A even tried responding with a logical explanation, but the damage had already been done.
This made my heart happy. #BringBackTheBBQ!!!!! pic.twitter.com/E6Y8K0Y11R
— Braxie ♔ (@Twinkderella) July 15, 2016
The new Smokehouse BBQ sauce @ChickfilA is not good. What was wrong with the old BBQ sauce? #notok#bringbackthebbq
— Melissa Fletcher (@MommaFletch3) July 8, 2016
Dear @ChickfilA, please make it your pleasure to find whoever changed your BBQ sauce and pray for them. They messed up. #bringbackthebbq
— Christian Hughes (@itschughes) July 14, 2016
Someone even made a Change.org page to round-up support for the return of the original Smokey Barbecue Sauce. The page has more than 2,000 supporters.
It only took four months and Chick-Fil-A realized customers basically hated the new version, forcing their had to announce that the sauce would be back in November.
While we wish most real-world problems could be solved by ranting on Twitter, sadly it doesn’t always happen so smoothly. Way to go Chick-Fil-A fans! Now, only if we could get them to stay open seven days a week.