Our Childhood Dreams Just Came True With The Official Cheetos Museum

Cheetos lovers should slow down their munching, at least long enough to check out their chips’ unique shapes. They could be a work of art worthy of a museum.

Cheetos has virtually opened the first official Cheetos museum to celebrate the art found in the snack foods’ shapes.

For years fans of Cheetos have been finding shapes in the cheesy snack that vaguely resemble an animal or object or even a celebrity.

In a press release, Frito-Lay Vice President of Marketing, Jeannie Cho said this phenomenon is exactly what inspired the creation of the Cheetos Museum.

“Cheetos are like clouds – each has a unique shape that comes to life with your imagination. Since their inception, Cheetos snacks have captivated consumers with their whimsical shapes and uncanny resemblances to landmarks, animals, objects and even deities,” said Cho. “We have seen people share, tell stories, and even sell them online— now we have an official Cheetos Museum to celebrate the creativity out there, and we want to fill it with your imagination!”

Snack lovers and couch potatoes everywhere even have a chance to become curators and they could win prizes in the process. More than 15,000 people have already submitted to the contest.

Cheetos is selecting a winner from each week during their ten-week contest and award them a $10,000 prize. Their submission will be a permanent part of the online museum. The weekly winners will be judged on visual interest, buzzworthy and creativity.

The top four winners will them be voted on by America to see who will be named the pièce de résistance and awarded $50,000. The top four winners will also be put in an actual real-life exhibit later this summer.

To enter the contest simply snap a picture of your unique Cheetos shapes. Then upload it to the gallery, title it and choose a category. Categories include animals, transportation, history and sports.  Don’t throw out or eat your submissions. Winners will have to prove their findings are authentic. The contest started May 31 and continues until August 15.

Cheetos lovers should also be on the lookout for game pieces found in specially marked bags. Ten winners will win a family vacation to one of the cities represented by the game pieces.

The museum can be found here.