Carl's Jr. and Hardee's Re-Launch 3D Websites
Carl’s Jr. & Hardee’s new sites feature 3D bachelor-pad living room, live-action video roommate & loyalty program. It comes complete with a virtual large flat-screen TV, full meal from the restaurant and even a virtual roommate. On the large flat-screen TV, visitors can watch a library of some classic Carl’s Jr. ads. The customer loyalty program, called “Burger Slayer,” allows users to accumulate points to unlock perks, like customizing the look of the living room or unlocking a “hottie” roommate.
The revamped destination is also home to promotions of partnerships with Carl’s Jr. and the media. Right now it’s a promotion for the new Kate Hudson movie, “My Best Friend’s Girl.” In the future, the room will host appearances by special guests and up-and-coming bands. You can check it out at CarlsJr.com and Hardees.com.
