Carl’s Jr. and Hardee’s Officially Launch Mobile Rewards App

Carl’s Jr. and Hardee’s chains have just launched their mobile rewards app we hinted at earlier last month. They’ve release an accompanying video ad spot entitled “Luck Off”, a rather humorous introduction to their mobile rewards app offerrings. The applications, currently available on both the Android Marketplace and iTunes store creates a loyalty program that reminds you that you will never have to worry about carrying an extra key card on a chain or losing that same card.

In addition to the 25 different food deals that are offered, the app boasts that guests can win some major prizes from rotating partners like Sony electronics (new DVDs and Blu-Ray players). Partners and prizes will be updated throughout the year. The app also integrate a restaurant locator, a social media interace, streaming videos, menus, nutritional information.