Cap’n Crunch Rings In 60 Years With New Uniform

For 60 years, Cap’n Crunch has worn his uniform as a jacket featuring sleeves with three stripes instead of a true captain’s jacket which boasts sleeves with four stripes. Now, to celebrate the Captain’s 60th year, the brand is giving him a fresh look with, you guessed it, four stripes.

Given Cap’n Crunch’s iconic status, the brand debuted his refreshed look where the biggest pop culture announcements are made: San Diego Comic-Con.

As a nod to his 60th birthday this year, 60 of Cap’n’s cosplaying Crunchmates appeared dressed like none other than the Cap’n himself — four stripes and all. He can finally ditch that commander jacket.

Photo: Cap’n Crunch

“With the celebration of Cap’n Crunch’s 60th birthday this year, we thought it was only fitting to commemorate his epic 60 years of tasty adventures with a fresh new look,” says Kristin Kroepfl, Vice President and Chief Marketing Officer of Quaker Foods North America at PepsiCo. “What better way to unveil the beloved Cap’n Crunch’s new four-striped look than with his cosplaying Crunchmates around one of the most iconic pop culture events of the year?!”

The four-striped uniform will be featured on the latest Cap’n Crunch Cereal Boxes, Treat Bars, and more, rolling out in stores nationwide now.

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