Cadbury Launches Campaign That Lets You Egg Any Place in the World
With the looming Easter holiday, it’s only fitting Cadbury Creme Egg make a resurgent reappearance into the food market place. For those limited few who are unfamiliar with Cadbury Creme Egg’s offerings, the product is made up of a thick milk chocolate shell resembling an egg with a white and yellow fondant filling made from egg, thick white cream, sugars and other additives.
With 2011’s return, Cadbury has released a fun interactive game that asks its end user to use their Creme Egg to ‘goo’ a location of their choice. Just punch in a name or adress (use an ex-girlfriend or your school/workplace for added enjoyment) and let the ‘Cad-apult’ do its magic. The interactive campaign elicits the help of satellite map data and pre-rendered animations to recreate the experience. If you’re ready to ‘goo’ a few places check out the Return of the Goo website.