Busch Light Encourages You To Save The Planet, Because Beer Can’t Exist In Outer Space

If you’re a beer drinker, you should be an environmentalist… unless you already are. That’s because according to Busch Light and former NASA and SpaceX astronaut Doug Hurley, beer can’t exist in outer space.  

Zero gravity prevents carbonation from rising, turning beer into a foamy mess that is impossible to drink. So the beer brand is putting its support behind saving this planet so we can continue to enjoy it.  For every case of Busch Light sold this month, the brand will donate a portion of proceeds to One Tree Planted for its Case Against Space. Consumers can check out busch.com/caseagainstspace to join the mission and purchase new merch, from which all profits will be donated to One Tree Planted as well.   

“When you’ve spent 93 days in space, it’s easy to recognize the many facets of our home planet that you’ve taken for granted — family and friends, fresh food, personal space, and the ability to drink a crisp, cold beer,” said Hurley. “It’s shocking but true: there is no beer in the final frontier. So I’m partnering with Busch Light this Earth Month to help protect and preserve our only beer-friendly planet, because nothing beats drinking an ice cold beer after a long trip across the universe.”

Busch Light drinkers can also share a case on why it’s better to stay on Earth drinking beer instead of going to space on social media by tagging @BuschBeer and including both #CaseAgainstSpace and #Contest. The fan with the most creative case will receive a year’s supply of beer and a space helmet.