After 40 Years, Burger King Drops ‘Have It Your Way’ & Adopts Cryptic ‘Be Your Way’ Slogan

We’ve been told we could always “Have It Your Way” at Burger King. That’s no longer the case as the fast food chain has now decided to drop the famous slogan for a “simpler” one. After 40 years of branding the classic tagline, Burger King is now going with the phrase “Be Your Way” instead.

According to Ad Age, the reason behind this change was due to Burger King wanting to create stronger emotional connections with self expression. Burger King wants customers to know it’s OK to be themselves and not be perfect. That’s all well and good, but what does it have to do with me ordering a Whooper Jr.? I can still get it with onion rings inside, right?

While the original phrase reminded customers that customizing their food was always on the table, the new phrase seems like a cryptic philosophy a mentor would give a young boy from Jersey right before a karate tournament.

The tagline is set to air this week as Burger King introduces their new King Deal’s Value Menu, a value menu that includes several $1 items. This is Got Milk Milk Life all over again.

H/T Ad Age

 

More content

Products
Here’s How You Can Score A Liquid Death Hot Tub
  Liquid Death, the “Murder Your Thirst” brand, has made a name for itself in the CPG world with its bold marketing, unique positioning, attention-grabbing…
,
CultureEating Out
Phoenix Suns Unveil $2 Value Menu, Claim NBA’s Most Affordable Stadium Experience
Next time you hit Phoenix, Arizona’s Footprint Center for a Suns game, you’ll be walking into “the most affordable [stadium] in the NBA.” According to…
,
CultureProducts
Of Course Seth Rogen’s New Sparkling Water Is Weed Infused
You know him, you love him—Seth Rogen. Maybe you’ve laughed along with his iconic performances in Knocked Up or The Interview. Or perhaps, like me,…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox