Beyond Meat To Debut ‘Extra Juicy’ and ‘Lean’ Varieties in 2021
In a move to further position themselves as a grocery store alternative to ground beef, Beyond Meat is taking a page out of the beef industry’s playbook. They’re going to start selling blends of their plant-based product that vary based on fat content.
The new forms don’t have official names yet, but one is being touted as the “brand’s juiciest patty” while the other is described as the company’s “most nutritious patty yet.” To differentiate, you could almost think of them as “Extra Juicy” and “Lean.”
In terms of ground beef varieties, you could consider Beyond Meat’s regular version to be standard ground beef, “Extra Juicy” to be like 80/20 or Extra Fatty, and the “Lean” one to be like a 96/4 blend of beef.
The “juiciest patty” form still has 35% less saturated fat than 80/20 ground beef, while the “most nutritious” form has 55% less saturated fat than 80/20 ground beef.
For context, Beyond Meat’s current iteration has 5 g of saturated fat per quarter pound, and 80/20 ground beef has about 8 grams of saturated fat per quarter pound. The “juiciest patty” form should have slightly more fat than Beyond’s standard product. Meanwhile, the “most nutritious form,” at 55% less saturated fat than 80/20 beef, would have slightly less than 4 grams of saturated fat per quarter pound based on Beyond’s claims.
Some folks will be sampling the new varieties in a sold-out tasting event in Los Angeles later in 2020. As for everyone else, they can expect to find the new options in stores in early 2021.
