Ben & Jerry’s Is Celebrating Its Birthday By Giving Away FREE Ice Cream
Image courtesy of Ben & Jerry’s.
Fans of Ben & Jerry’s ice cream should definitely be excited for this.
In keeping with its annual tradition of giving away free ice cream one day every year, Ben & Jerry’s has announced that it’s annual Free Cone Day will take place on the company’s anniversary, April 4th. On Free Cone Day, you’ll be able to snag a free cone with a scoop of any ice cream flavor in Scoop Shops between 12 pm and 8 pm.
The tradition began back in 1979, when co-founders Ben Cohen and Jerry Greenfield scraped through their first year of running an ice cream business in Burington, Vermont. They decided to thank the local community by giving out free scoops of their frozen treats.
This year, that tradition will encompass Ben & Jerry’s Scoop Shops worldwide, and over 1 million scoops of ice cream are estimated to be distributed as the ice cream maker’s way of saying thank you to its customers.
Some Scoop Shops will also be teaming up with local non-profits and agencies to get the word out on what they do for their respective communities. In Los Angeles, for example, Union Station location is teaming up with the LA Conversation Corps, a network that provides job skills training, education, and work experience to at-risk young adults and school-aged youth through conservation and service projects that benefit local areas. Customers who stop by for their free ice cream are encouraged to donate to the LA Conservation Corps.
Free Cone Day 2017 is Ben & Jerry’s way of saying thanks to us all and to promote non-profit efforts across the country.
I couldn’t think of a sweeter way to give back to the community.