This Billboard Uses Gender Detection To Only Promote Beer To Women

As a way to market beer specifically towards women, a German beer brand has developed a unique billboard that responds only to females as they pass by.

Setting up a location outside of a pub in Hamburg, Astra Beer created the world’s first advertisement aimed specifically to women. Using gender-detection technology, the billboard plays a series of interactive videos featuring comedian Uke Bosse.

As the women pass by the ad, Bosse calls out to them and promotes the beer in a variety of humorous ways. More than 70 different video recordings were created for the billboard. Each video serves as a unique response for female pedestrians walking by.