AriZona Iced Tea Founder Pledges to Maintain 99-Cent Price

As reported by CNBC, Chairman and Co-Founder of AriZona Beverages, Don Vultaggio, has vowed to keep AriZona Ice Tea’s 99-cent price point as is, “for as long as we can.”

The affirmation is welcome news to consumers, as inflation continues to overwhelm consumers in the U.S. So despite the volatile economy, AriZona’s 23-ounce cans will maintain its 99-cent price tag, which has remained for the past 30 years.

How AriZona Beverages is able to beat skyrocketing manufacturing costs, though, is through the strategies of avoiding a bloated marketing budget and increasing the number of products sold at lower price points. That’s why you don’t see big budget ads for AriZona Iced Tea and can choose from a robust selection of flavors — all at 99-cents per can.

Such savvy and resourceful strategy is paying off for the billion-dollar beverage company, which can attribute its longevity and fan loyalty to simply a great tasting product at a more than reasonable price.

More content

Eating Out
Wendy’s Introduces New Frosty Swirls And Frosty Fusions
Get ready, Frosty fans—Wendy’s is shaking things up this spring with two exciting new treats: Frosty Swirls and Frosty Fusions. Imagine your favorite Classic Chocolate…
,
CultureEating Out
Michelin-Starred Chef Brings Culinary Magic To Disneyland Paris With New Restaurant
Forget Paris Fashion Week, escargot, and the Eiffel Tower—Disneyland Paris is bringing the real magic with its latest dining experience. La Forêt Secrète, nestled inside…
,
CultureEating Out
Here’s All The Must-Try Eats At Disneyland’s ‘Season Of The Force’
Whether you support the Empire or the Rebel Alliance, you will want to make your way to Disneyland for the return of the Season of…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox