Amazon One’s Palm Scanning Technology Will Soon Be Available At Bars

Amazon continues to gradually roll out its palm scanning technology. Called Amazon One, the innovative approach to paying on the go was first announced in 2020, before being launched at Whole Foods locations nationwide last year. It works by using the biometrics of your unique palm signature to identify you, eliminating the need for cards or cash. 

It’s seamless, simple, and stirring up debate over whether or not it will remove a crucial element of human interaction that comes with transactions. Confident they’re on the right path, Amazon has just expanded the tech to bars, where it can be used not only for purchasing, but also for age verification. 

While that sounds straightforward enough, Amazon One’s palm scanner also keeps a record of your scans, which can be used to provide personal information to bartenders.  For example, a bartender will be able to see how many drinks you had prior to coming to the bar. They can then choose not to serve you if they decide you’ve had enough. With that type of access, the technology precariously dances between seamless service and invasion of privacy.

Amazon One plans to showcase the tech at Sandlot Brewery and Silver Bullet Bar, both located in Coors Field where the Colorado Rockies play. John McKay, senior director of food service operations and development for the Colorado Rockies said, “Hearing from Amazon One customers across the country, we understand that they love the convenience it delivers: shorter wait times, quick access to buildings and locations, being able to link their loyalty membership, and now an easy way to grab a beer.”