575-Pound “Heart Attack Grill” Spokesperson Dies at the Age of 29

The 6′ 8″ spokesman for the Heart Attack Grill, the restaurant that promotes an ironic unhealthy menu and lifestyle, has passed away this Tuesday at the age of 29. AZCentral was quick to report that while the cause of Blair River’s death is currently unknown, friends are speculating that the death was caused by contracting pneumonia after dealing with the flu.

The tongue-in-cheek ad campaigns utilized by the Arizona-based restaurant are sure to be under scrutiny in the coming months. For instance, back in November of 2010, Heart Attack Grill announced a promotion that allowed people who weighed over 350 pounds to eat for free, that campaign used River as its figurehead.