3D Printer Uses Mayo to Create Burger Selfies

Hellmann’s, a mayonnaise brand, recently launched a campaign for their products. The company posed the question: What if your burgers were a blank canvas? Setting out to answer that burning question, the brand used a 3D printer nestled inside a burger truck. The truck took photos of customers via smartphone.

The photos selfies are then uploaded and sent to the printer. Using a bottle of mayonnaise, the printer then draws the face onto the burger patty. Though we’re pretty sure the lines are long and the burgers aren’t too crazy, having your selfie printed in mayo does sound tasty (unless you’re one of those people who loathes mayo). Should give your Instagram selfie collection a different look for at least a day.

Just make sure to snap it before the mayonnaise runs.

H/T D&S Media

More content

Innovation
Starbucks Swears Its New ‘AI Barista’ Won’t Replace Humans—But Should We Be Worried?
In June, Starbucks announced its first-ever generative-AI assistant, “Green Dot Assist,” designed to help human employees. Unlike the current iPad P.O.S. system, which requires you…
,
InnovationProducts
Lay’s And Doritos Are Getting A Clean Makeover—No Artificial Dyes or Flavors
In PepsiCo’s Second Quarter 2025 Earnings report, the company announced several innovations it plans to enact, in an effort to reduce the use of artificial…
,
Eating OutInnovation
Chick-fil-A Tests Its First-Ever 24-Hour Vending Machine
Chipotle is testing drone delivery, and Starbucks just announced an innovative AI-assistant named “Green Dot Assist” that predicts orders, manages inventory, and quite possibly, sets…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox