15 Outrageous Popcorn Buckets People Used For Cinemark’s ‘Bring Your Own Bucket’ Day

Photo: cinemark/X, formally known as Twitter

Movie theaters are sparing no expense to attract ticket buyers. While themed popcorn buckets have undoubtedly injected a dose of fun into the movie-going experience, Cinemark’s latest marketing tactic might be the smartest yet. On January 19, the theater chain held its first Bring Your Own Bucket (BYOB) campaign to celebrate National Popcorn Day. For just $5, people could bring a popcorn bucket from home and fill it up. The fun part is that any container could be used as a bucket, so long as it fit through the entrance and did not obstruct the view of the movie screen.

According to IndieWire, the campaign is one of four planned promotions by the National Association of Theater Owners (NATO) to increase ticket sales. The other three include “Sneak Peek Saturday” on April 19, which will preview footage and trailers from highly anticipated movies, “Date Night” on August 15, and “Family Day” on November 9. If the reaction to Cinemark’s BYOB day is any metric, NATO is onto something. People showed up with ridiculous containers of all shapes, sizes, and styles. Of course, we had to share some of our favorites.

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