Diddy & Mark Wahlberg Launch ‘AQUAhydrate’ Water, Inks Partnership with LA Clippers

Yes, Sean “Diddy” Combs and Mark Wahlberg have combined their rapper-acting-producer talents in a joint venture with AQUAhydrate, a Southern California-based water brand. Combs and Wahlberg will work with CEO John Cochran (former President of Fiji Water) to oversee the company’s business strategy and to build key retail partnerships for the brand.

While the collab between Diddy and Wahlberg is interesting enough, the product itself, “AQUAhydrate,” hardly sounds revolutionary. According to a company announcement, “AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. The product’s combination of performance-grade electrolytes and a higher pH level of 9+ has caught the attention of elite athletes, active health-conscious consumers, and celebrities looking to perform at the top of their game.”

So . . . Smart Water revamped? It seems like the marketing play for the product will not be the actual item itself but its association with famed celebs and athletes. Already on the path to name-brand success, AQUAhydrate signed an official partnership with the LA Clippers, allowing their product to be distributed to the team on and off the court. A smart move, seeing as the Clippers seem to be everyone’s new favorite bandwagon to jump on.

 

More content

Eating Out
Some of The World’s Most Sought After Whiskey Is At This Vegas Bar For A Limited Time
If you’ve gotten lucky in Vegas and want to celebrate with a pour or if you’re a whisky nerd with deep pockets, the ARIA’s Lobby…
,
Eating OutProducts
McDonald’s Debuts A Half-Gallon Jug Of McRib Sauce To Celebrate The Sandwich’s Return
McDonald’s is giving fans the ultimate McRib experience by bottling its legendary sauce—for the first time ever—in half-gallon jugs. Dubbed A Whole Lotta McRib Sauce,…
,
Eating Out
Pop Rocks And Caviar: Inside LA’s Best New Hand Roll Joint, Norikaya
Chef Akira Back is a former pro snowboarder turned Michelin-starred chef, known for fusing Japanese, Korean, and global flavors into bold, unforgettable dishes. With restaurants…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox