The “W” — Wendy’s Newest Burger to Debut in December
Scheduled for release in December, Wendy’s is introducing another burger to their menu known as The W. The burger will feature two 2.25 ounce beef patties, two slices of American cheese, pickles, onions, tomatoes, lettuce and a savory, signature sauce, all between a buttered, toasted bun. Priced at $2.99, the W lands itself right in the middle between its value menu items and their premium Hot ‘N Juicy cheeseburgers.
Wendy’s CEO, Emil Brolick, is optimistically looking forward with the company’s higher-quality products to put them “at the very high end” of fast-food restaurants. With the end of 2011 coming to a close, Wendy’s still has plenty more up its sleeves as the new year rolls around, and is putting its money on their new products to bring back the success that the company has had in its past.
Be on the lookout this December for the W, and expect to hear about more new menu items in the months coming.
