Chipotle Announces Major Changes to Boo-Rito Campaign

In years past, Chipotle had always offered up free burritos to any customers who entered the restaurant on Halloween dressed as a burrito (foil on the head usually did the trick). This year, the chain has announced that after 6 pm until close, coming dressed as a horrifying processed food product will get you a burrito, bowl, salad or an order of tacos for only $2. This deal is valid on Halloween, this Sunday, October 31st at any Chipotle restaurant in the US, Canada or UK.

Why the change? What’s up with the horrifying dress-up campaign? Apparently, proceeds of the campaign, up to $1,000,000 will benefit Jamie Oliver’s Food Revolution, a notable initiative for healthy eating. A long with the normal Boo-rito promotion, Chipotle is holding a costume contest, where the Grand Prize Winner will reeive $2,500, 5 runners up will receive $1,000 each and 20 Honorable Mention winners will receive a burrito party for 20 guests. The deadline to submit your photo is November the 8th, and for more specific information you can head over to the Chipotle campaign website.