7-Eleven: Iced Coffees
7-Eleven is stepping up its coffee offerings by introducing two new flavors of Iced Coffee into approximately 4,500 of its convenience stores across the United States. The new flavors include French Vanilla and Mocha. The coffee drink is self-serve; customers pour the coffee drink into a clear cup full of ice, in essence, becoming their own barista. Early price points project numbers cheaper than McDonald’s and Starbucks offerings, with an introductory price of 99 cents for a medium sized 16 oz. drink. According to the Maven, the price will jump in July to $1.99 for a medium, and $2.49 for a large.
