Take a Look at McDonald’s Reflective Billboard [VIDEO]

McDonald’s has been the subject of some unique outdoor advertising in recent memory. Just a few months ago, graphic designer Sean Click installed a roadside double arches logo made entirely of poppy seeds on the side of a California state freeway.

A few short months later, we caught wind of an actual McDonald’s commissioned billboard that utilizes reflective-tape wording to eerily reflect the words “Open all night,” whenever car headlights pass by after dark. The installation is currently up on a stretch of Vancouver highway, here’s a look at the process: