“First Meal” — Taco Bell Breakfast Now Has An Official Name

All last year, we saw sporadic Taco Bell locations testing breakfast, specifically an Irvine, CA-based location that we checked out in September of 2011. The plan for breakfast remained under wraps — would it ever become national? What would the official breakfast lineup include? When would they stop serving it? All day?

We’re now getting answers. In fact, Taco Bell told the OC Register their new breakfast menu will be launching in 750 restaurants in the West starting January 26th across 10 states. It even has a name — First Meal, a rather cute compliment to their late night menu branding, Fourth Meal.

Utilizing scrambled eggs, sausage patties, bacon, tortillas, and hash browns, the 11-item breakfast lineup may be late to the quick-service breakfast game, but it’s definitely a dense lineup of breakfast options for Taco Bell’s large customer base.

Orange County’s Fast Food Maven even mentions that by 2014, Taco Bell’s First Meal option is slated to be available in 5,800 domestic locations. The food items range in price from 99 cents, to $2.79, and include iced coffee (which was pretty darn good when we tried it) and Sausage & Egg crunch-style wrap.

We’ll have more information as it comes in:

[Leader Image via OCRegister/TacoBell]

More content

CultureProducts
‘Toy Story’ Fans Can Finally Visit A Real-Life Pizza Planet
Toy Story 5, the latest addition to the popular Disney Pixar franchise, lands in theaters on June 19, and to get you fired up for…
,
CultureProducts
These Grillo’s Pickle Slides Are Peak Pickle Culture
The pickle obsession continues its undefeated run. Grillo’s Pickles is bringing back its annual Lower East Side pop-up this June, transforming 2 Rivington Street into…
,
Eating Out
Taco Bell Is Going All-In On Cold Brew
Taco Bell continues its rollout of new menu innovations, the latest coming from its Live Más Café concept. All 31 locations will launch the chain’s…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox