Butterbeer Season 2025 Brings Magical New Treats From Goldfish, Hershey’s, Keebler, And Pocky

Photo: Warner Bros. Discovery
Photo: Warner Bros. Discover
Photo: Warner Bros. Discover
Photo: Warner Bros. Discover

For Harry Potter fans, Butterbeer isn’t just a drink—it’s an experience. First introduced in Harry Potter and the Prisoner of Azkaban, the frothy butterscotch-meets-shortbread concoction has since become a global fan favorite, fueling theme park visits, specialty drink menus, and entire product lines. Now, Warner Bros. Discovery is keeping the magic alive with the return of Butterbeer Season, an annual celebration of all things Butterbeer running from March 1 through May 31.

This year, Butterbeer Season is bringing a fresh wave of limited edition treats, thanks to Warner Bros. Discovery’s latest collaborations with some heavy-hitting snack brands. Among the lineup:

  • Goldfish Butterbeer Flavored Grahams – The snack aisle gets a magical upgrade as Pepperidge Farm releases its latest limited-time Goldfish flavor, inspired by the sweet, buttery notes of the iconic drink. Available nationwide and online starting this March.
  • Hershey’s Harry Potter Butterbeer Kisses – The beloved chocolate brand is brewing up its own Butterbeer magic with a limited-edition release of Butterbeer-flavored Kisses. Wrapped in collectible, Harry Potter-themed foil, these butterscotch and cream soda-infused chocolates will hit U.S. retailers for a limited time.
  • Keebler Butterbeer Fudge Stripes Cookies – This Wizarding World-inspired take on the classic Fudge Stripes features Butterbeer-flavored shortbread topped with Butterbeer-flavored fudge. Each pack comes with four unique cookie designs inspired by the Harry Potter films. Expect them on U.S. shelves soon.
  • Pocky Butterbeer Flavor – Glico China is bringing its own twist to Butterbeer Season with a limited-edition Butterbeer-flavored Pocky. The popular snack will be available in China starting in March, both online and in select retail stores.

With more Butterbeer-themed surprises likely on the way, fans can mark their calendars and stock up before these limited edition treats disappear faster than a House-Elf on laundry duty.

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