Barilla Celebrates Winter With New ‘Snowfall’ Pasta

The holidays may have passed but the winter season is still in full swing. To celebrate the chilliest time of the year, Barilla has put a wintry spin on pasta. Snowfall is a new limited-edition pasta that’s shaped like snowflakes. 

Barilla created three unique snowflake shapes that represent various aspects of wintertime: Tradition, which has a classic snowflake shape; joy, which has ridges that resemble a poinsettia; and love, which has a heart in the center to signify Barilla’s famous tagline. “A Sign of Love.”

“Barilla has a long and proud history of bringing people together over shared meals, especially during the most wonderful time of the year,” said Angie Cotter, U.S. Pasta Category Marketing Director at Barilla. “Since the 1960s, we’ve been at the forefront of developing unique pasta shapes, notably the beloved Valentine’s Day shape, Barilla love.

Barilla’s Snowfall pasta is exclusively available at Walmart and on Walmart.com while supplies last.