Lay’s Brings Back Its Million Dollar Flavor Contest
What would you do with $1 million dollars? Think to yourself while we share this exciting news. Lucky for you, you don’t need to go and buy a lottery ticket, because Lay’s Chips is bringing back their celebrated Do Us A Flavor contest to award one lucky winner and their innovative flavor idea $1 million dollars.
Lay’s Do Us A Flavor contest launched in 2012 and ran four series that inspired millions of contestants to submit unique flavor ideas. After a 7-year hiatus, Do Us A Flavor returns for its highly anticipated fifth edition to once again challenge its fans for out-of-the box flavor ideas for the opportunity to see their flavor featured on the shelves in 2025 and win one solid milly.
In previous years, participants have won the Lay’s jackpot by sharing ingenious flavor ideas such as Lay’s Southern Biscuits & Gravy, Lay’s Cheesy Garlic Bread and Lay’s Crispy Taco. This year, Lay’s will also open its Flavor Vault by returning two previous winning flavors such as Lay’s Chicken & Waffles and Lay’s Wavy Fried Green Tomato for a limited time only.
Fans can also enter to win an exclusive kit that includes the five previous winning flavors by following @lays, liking the post and commenting which flavor they’re most excited to try with #LaysFlavorVault and #Sweepstakes.
The contest runs from October 16, 2024 through February 21, 2025 and fans can submit their flavor ideas at DoUsAFlavor.com. Lucky for everyone, participants can submit up to 10 unique flavor ideas each day, including the name of their flavor, its inspiration and key ingredients. While I’m sure you want to bring home the big one, there’s also several more chances for two winners and their respective flavors to be selected as the two runner-ups and awarded $50,000 each in prize money.
A judging panel will narrow down the submissions to three finalist flavors that will be developed by Frito-Lay’s culinary experts and brought to market in April 2025. The winning flavor will be determined by fan votes and will be revealed later in 2025.
With roughly four months and 10 chances to submit ideas to Lay’s daily, share your ideas asap – we’re rooting for you.
