RITZ Is Giving Away A 24K Gold Bar Of ‘Butter’

Raise your hand if you add butter to your already butter flavored Ritz cracker? Well, you’re in luck because Ritz is releasing an even more buttery flavor for a limited time this April.

The cracker brand is unveiling this new flavor to encourage Americans to ‘Live Buttery-er.’ What does that actually mean? We assumed that it meant to add more butter to your life because these new crackers are infused with extra buttery-er flavor.

‘Live Buttery-er’ is a lifestyle that Ritz wants its fans to experience and enjoy life’s little moments by adding a special touch to everything you do. Whether it’s adding authenticity, vibrancy, a touch of sparkle, or some extra confidence, the cracker brand is inviting you to savor every experience.

To allow fans to really savor this flavor, Ritz is joining forces with famous jewelry designer Greg Yüna to craft a solid gold bar shaped like a stick of butter—pure luxury worth around $100,000! Fans who embrace the ‘Live Buttery-er’ lifestyle have a shot at winning this dazzling prize.

So, how exactly do you win this $100K gold stick of butter? Of course you have to go a little extra. Fans will have to create a TikTok using the Live Buttery-er effect by Ritz, starting May 1, 12am ET, until May 20, at 11:59pm ET. Then post the video on TikTok, tag @theritzcrackersofficial, and include the hashtags #livebutteryer and #RITZcontest. Alternatively, there’s a mail-in entry option, but that isn’t as buttery.