J Balvin and Miller Lite Give Back To Latino Businesses
J Balvin recently became a new dad and he’s already teaching his son, Rio, the meaning of giving back to the community.
Balvin has teamed up again with Miller Lite to give back to Latino businesses through their continued work with Accion Opportunity Fund.
Beginning Wednesday, March 1, fans will be able to enter for the chance to have the duo pick up their tab by visiting www.millerlite.com/jbalvin. For two months, Miller Lite and Balvin will be giving away up to 10,000 beers per week as well as the chance to win other prizes like signed merch.
In addition to J Balvin’s Tab, Miller Lite is bringing back the Balvin-inspired limited-edition pints as a continuation of their mission to support and empower the Latino community. The beer brand will donate a portion of proceeds from the pints purchased during the program, up to $150,000, to Accion Opportunity Fund. This donation will help provide funding for up to 50 Latino business owners across the country.
“I’m excited Miller Lite and I could collaborate again to not only bring some new cool can art to shelves but also make a real impact in the Latino community,” said J Balvin. “So many Latino businesses were devastated over the past few years, and I’m glad Miller Lite was excited to team up and give them a boost.”
This is the latest initiative that the two have collaborated on to support the Latino community. Last year, Miller Lite and Balvin created BodegaWear, a bodega-inspired merch collection, and gave the proceeds to Accion Opportunity Fund to help support bodegas, corner stores, and other Latino businesses. In 2021, they announced their partnership with the release of a limited edition can. As a result of their partnerships, they have donated a total of $275,000 to the Accion Opportunity Fund.
The limited-edition Balvin pints will be sold nationally in 15 and 9-packs starting on March 20th. Fans can enter for their chance to win a beer on Balvin or other great prizes starting March 1.