Cheez-It Takes a New Form With Puff’D

Cheez-It has been an iconic cheesy snack since forever, but it’s always nice to improve upon a classic. With the new Cheez-It Puff’d, fans are treated to a new, puffy, and airy snack baked with 100% real cheese.

Cheez-It Puff’d starts with a crunchy outer then surprisingly revolutionizes itself into a melt in your mouth bite. This new snack innovation is available in three fan-favorite varieties: Double Cheese, White Cheddar and Scorchin’ Hot Cheddar.

Look for Cheez-It Puff’d to hit store shelves nationwide in February.