The Lakers and Bibigo Reveal Multi-Year Global Marketing Partnership Deal

Lakers x Bibigo

Bibigo, which sells Korean-inspired dumplings, sauces, frozen meals and other snacks, just announced its partnership with the illustrious Los Angeles Lakers for a multi-year global marketing partnership deal.

This partnership includes the official jersey patch rights beginning with the 2021-22 season, replacing Wish as the jersey patch sponsor for the last three years.

The deal entails that the Bibigo brand will be prominently displayed on Laker jerseys for the next five years, which is the length of the brand partnership per a Los Angeles Times report

Below is more information about the partnership:

  • Bibigo is the only food brand partner with a jersey patch in the NBA for the 2021-22 season to date.
  • Bibigo is the first Korean company to have a jersey patch with an NBA team.
  • Bibigo will deploy its marketing programs through Lakers’ properties such as in-arena signage, digital content elements on Lakers.com, and the jersey patch designation.
  • Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food.
  • Food is one of the greatest connectors and Bibigo has a wide array of portfolio offerings to create millions of connections globally, including snacks and appetizers and Mandu, the brand’s signature item.

More content

Eating OutProducts
McDonald’s Debuts A Half-Gallon Jug Of McRib Sauce To Celebrate The Sandwich’s Return
McDonald’s is giving fans the ultimate McRib experience by bottling its legendary sauce—for the first time ever—in half-gallon jugs. Dubbed A Whole Lotta McRib Sauce,…
,
Products
Say Cheese: Baskin-Robbins Has A Decadent New Brie & Burrata Ice Cream
It’s hard not to drop all the dad jokes and puns with this news, but you better brie-lieve that Baskin-Robbins has an all-new flavor of…
,
CultureEating Out
McDonald’s Hong Kong Debuts A New Dragon Ball-Themed Meal
McDonald’s Hong Kong is taking anime fandom to the next level with its new Dragon Ball Daima-themed meal. For the US equivalent of $5, fans…
,
Burger
We Deliver!

Enter your email address below and we'll deliver our top stories straight to your inbox