Subway’s New Breakfast Croissant Sandwiches Are A Much-Needed Menu Addition
Subway is looking to strengthen their morning meal game. They’ve begun testing a lineup of breakfast croissant sandwiches that gives the chain something it hasn’t had in years: an attractive new bread option.
Photo: Constantine Spyrou//Foodbeast
The sandwiches come at a price of two for $6, and individual ones are priced at $3.49 each. You have the option of egg and cheese, Black Forest ham, egg, and cheese, or turkey, egg, and cheese. From there, you can customize it just like any other Subway item, and it does come toasted by default (although you could probably ask for it non-toasted if you want).
I went to a nearby Subway to check out the experience for myself, and was surprised to find only one croissant left in the restaurant. “The croissants have been pretty popular so far,” a server told me, a good sign for the breakfast item test.
After trying the sandwich for myself, I left with a mixed bag of insights. While there is no sausage option on the menu (something that Subway really should consider adding), you can add bacon, or any other meat, to the breakfast croissants. I added a couple of bacon strips for 75 cents, which made the sandwich more substantial.
That ability to customize is a key differentiation point for Subway’s breakfast croissants. Most places, you just get meat, egg, and cheese, but all of that is preset and there’s little ability to modify. At Subway, you can add on more meats, veggies, and sauces, on top of having a selection of cheeses to pick from. Custom fast food breakfast sandwiches is uncommon in the QSR and fast food genre, so Subway could capitalize on that to position themselves in the fast food morning meal game.
As for the croissant, the toasting kept it from being too soggy (like most fast food breakfast croissant sandwiches tend to be) or messy (like legit croissants can be since they flake everywhere). In terms of quality, I would compare it to the sandwich you can get at a local bagel shop. The crunch of the croissant, though, is a much-needed alternative to the pillowy soft bread that inundates the chain’s offerings.
Subway hasn’t added a new bread to their menu since their flatbreads, and to be honest, it’s caused the chain to get a little stale in terms of variety. Sure, you can add new meats or veggies or sauces, but the selling point of a sandwich is how good your bread is. Subway’s lost that luster as of late, but this croissant could be something that spruces up its offerings, especially if the test expands nationwide and to more than just breakfast.
In comparison to the rest of Subway’s menu, the breakfast sandwich has more texture and flavor, thanks to the slight crispiness and buttery notes of the croissant. If it ends up launching nationwide, I could see this being a hit because of both the croissant and the ability to make custom breakfast sandwiches at two for $6.
The test is currently taking place at participating locations in the Greater Los Angeles Area, BrandEating reports.
